NSW branded beef program’s China focus leads to business with online retail giant
Posted: 2nd November 2020
Posted in: Beef Industry News
YEARS of hard work in establishing a foothold in the sometimes challenging China beef market has paid off for a progressive family-scale branded beef supply chain based in New South Wales.
The MacKenzie family’s integrated beef business, producing Macka’s Australian Black Angus Beef, recently hosted a visit by selected Chinese customers of the huge Alibaba online retail platform. View complete story