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Macka’s Hosts Visit By China Online Retail Giant, Alibaba

Macka’s Australian Black Angus Beef has been featured in a livestream video to hundreds of thousands of China’s Alibaba customers.

View full story by Beef Central

Macka’s Australian Black Angus Beef has been sold on Alibaba for some time and last week our Australian operations were featured in a livestream video to Alibaba customers. With world-leading agricultural practices and a national reputation for producing clean, safe and healthy products, Australian beef has massive appeal in China.

Alibaba is already working with Australian beef exporters to communicate their brand stories in China. The livestream event featuring Macka’s is just the beginning and Alibaba will be unveiling a range of promotions across its platforms over the coming months to put Australian beef on the map in China.