Macka’s Australian Black Angus Beef Heads to Asia
Posted: 24th March 2015
Posted in: Beef Industry News
Robert Mackenzie has just returned from Asia, spending time in Malaysia, Thailand, India, China and Hong Kong. The trip was to undertake meetings with existing and potential new customers for Macka’s Australian Black Angus Beef.
This was the first of what will be many trips for Robert as he takes a personal approach directly to distributors and end users. Robert believes passionately in working with Macka’s customers to achieve mutually rewarding outcomes for both parties. For Macka’s the benefit is in brand awareness and distribution, for the clients it is about the highest levels of quality product and service supported by a real ‘farm to plate’ story.
Robert believes that the clients should meet and know the man that breeds the cattle and that he should play a role on looking after the relationship and delivering to the distributors. To support this, Robert has an open invitation he extends to all clients, existing as well as potential, to come and stay on the farm in order to experience the operation and the Macka’s hospitality first hand.